There are other types of stands that you can use, to be sure. Pop up displays are not the only option for trade shows or exhibitions. Other types of stands can also be used to maximize your exposure and increase your brand recognition. Banners and modular advertising stands are other options that bookend each end of the expense category. If you are concerned with pricing but don't want to go the cheapest route of banners, then you should look into pop up display stands. These stands can be used over and over again. They can be erected by a single person, easily customizable to your specific advertising needs including graphics, and they are on the inexpensive side of the spectrum. If you really are budget minded you might consider using a banner stand instead of pop up stands. They banner type stand can be used in various applications. They can be used outdoors because they are often able to hold up against the weather or heavy duty banner stands that will last a long time as opposed to short term use. Single or double sided stands are available for your specific needs. Modular stands can be used along with pop up displays at a trade show or exhibition. Admittedly, they are on the expensive side, but if your budget allows for it, then you can have both types. Modular stands have the panache to grab attention, they are rugged, portable, and come in a variety of aesthetic options from modern to traditional. You can also add to the modular system as your budget or needs for exposure increase. You business must be able to effectively communicate your marketing idea in an attractive and easily understood format. A properly designed pop up stand or modular stand will allow for you to be able to introduce your company to potential clients in and effective fashion.